AFAA

Current Status of Advertising Report

Download the Current Status of Advertising Report (spreads from Asian Advertising Report 2007)

In the eye of the storm?

As the global credit crunch spread across our region in the first half of 2008, spiralling costs for consumer goods, services and energy were beginning to impact consumer confidence.

Nielsen’s latest Global Online Consumer Confidence Survey revealed that confidence in the Asia Pacific region had dropped significantly, with the economy and job security the two biggest concerns and inflation cited by many as their biggest economic concern in 2008.

Download the report here.