AFAA

The Asia Pacific Media Forum (APMF) is an event supported by AFAA (Asian Federation of Advertising Associations) and IAA (International Advertising Association). The conference will address issues like: trends in advertising media, development of new technologies and it's impact upon advertisers, creative agencies, new business models, media measurements, consumer speed of adoption, etc. Whilst there are many forums discussing creativity, there are still very few forums that bring forward the issue of media in the context of advertising. And as all we know today in the marketing communication world, media management plays as big a role as creative does, if not bigger.

The first Asia Pacific Media Forum was launched successfully in Bali in March 2005 with around 300 participants and speakers from the Asia Pacific Region, the US, UK and Europe.

Like the previous APMF, participants will consist of top executives and managers from the agencies, media, advertisers, media specialists, research companies, academicians, etc. They are coming from the Asia Pacific region and other parts of the world.

Asia Pacific Media Forum is organized by Association of Asia Pacific Advertising Media (AAPAM), a not-for-profit organization for practitioners in the field of advertising media.